Recipes maximising both wild venison and plant-based ingredients
Pioneering Food Equity & Ecological Diets. Real Food. Real Impact.
What is FEED
FEED is a product portfolio offering a range of products combining wild venison with plant-based ingredients including UK-grown legumes, vegetables, herbs and spices to create nutritious, sustainable, and affordable food solutions. We are not replacing meat. We are redefining it for human and environmental health.
Ecological Regeneration
Wild venison comes from free-ranging overpopulation of deer that are wreaking havoc in our forests and farmland. FEED turns this ecological challenge into a nutritious and delicious food resource. Blending venison with plant based ingredients, FEED reduces reliance on feedlots, industrial farming and antibiotics while delivering taste, texture and nutrition.
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Lower carbon intensity
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Reduced land-use pressure
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Supports balanced ecosystems
Food Equity
Accessing better nutrition is a right for all. FEED is designed for schools and other public institutions as a nutritious, climate-smart and affordable solution.
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Iron-rich, fibre-enhanced nutrition
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Use of natural wholesome ingredients
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Affordable high-quality protein
Affordable by Design, Premium by Nature
​FEED uses widely available, underutilised ingredients including wild venison, plant based ingredients and vegetables to create nutritious meals that remain within public food budgets.
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Optimises abundant, underutilised ingredients
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Designed for cost-efficient public procurement
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High-quality nutrition within existing budgets
Our Story
FEED was born from UKRI funded research led by the University of Exeter (firstly ESRC funded doctoral scholarship to Dr Fatma Sabet (2019-2023), then UKRI Multidisciplinary Food System Catalyst Award (2025-2026).
We are an interdisciplinary team of social and bioscience researchers who came together at the UKRI Multidisciplinary Food System Commercialisation Catalyst Sandpit (July 2025).
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The idea emerged from Dr Fatma Sabet’s PhD research on school food systems, piloting the first sustainable school meal intervention introducing blended meat products (part meat part legumes and vegetables) and subsequent collaboration with Professor Naomi Sykes at the University of Exeter.
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What began as a research insight, blending wild venison with plant-based ingredients, has become a practical, scalable solution for public meals.
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By combining expertise across systems thinking, nutrition and product development, sustainability, food systems and supply chains, we’ve taken FEED from concept to market-ready product in under six months.
Product Range
BURGERS · MEATBALLS · MINCE MIX
Juicy, versatile, child-friendly, The FEED range is perfect for schools, catering, and retail. Feed is adaptable for pasta, tacos, pies and more!
What Next?
Our Team
Partners
Get in Touch
Join us in bringing FEED to every school kitchen today